I
strongly believe that a good idea if ideated perfectly can change a person's
life. Although I am a PR Professional but my visit to Chadaro's Kitchen plant
have instilled a sense of curiosity towards this sector of tiffin service or
Dabba service.
I
was just wondering that how this business which was initially started by
housewives has become a big competitive market with players like Yummy Tiffins,
Magic-o-Meal, Soul Care, Spice Box etc.
Through
my research on internet about the Tiffin Service sector I came across a very
interesting story of Pratik Jain.
Pratik
Jain, who is a hardcore vegetarian found it difficult to get a meal of his
choice while working for an MNC in Mumbai. He was ready to shell out extra money on a
delicious full-course meal, but could not find a food service good enough to
whet his appetite. Though he found some online services that delivered meals at
his doorstep, he was not ready to ‘risk’ his health as he was not so sure about
the quality of food.
Pratik
scented an opportunity in online tiffin service space, which led him to quit
his job and launch Yummy Tiffins, in Mumbai in April 2010. The company, which
claims to be India’s first customised online food delivery service, currently
serves meals to almost 200 customers every day.
Yummy
Tiffins now employs around nine people, and has also tied up with the Mumbai
Dabbawala Association to deliver food to corporates. The price starts at Rs 55.
Jain claims that the company is already profitable and is now planning to
expand to more cities. “Our business has a healthy margin. The revenues have
doubled from last year’s figures. We are launching in Bangalore in 3-4 months,
where we will operate on our own. We are also expanding to Pune shortly.”
Tiffin
service is not exactly a virgin space as there were players like Mumbai-based CalorieCare,
founded in as early as 2005, offering customers meals packed with the count of
carbohydrates, fats, protein and the calories. It now serves meals to almost
1,000 customers in tray-packed, disposable containers, which are delivered to
the location of the customer’s choice.
But the trend is there is a new breed of food entrepreneurs who are entering this market using internet as an order channeling system and offering healthier, customised and tastier tiffins to customers.
This
new trend has revolutionised the famous Dabbawala's and Dabba Service in
Mumbai. "Chadaro Taza Tazaa" is an upcoming name in the Tiffin
Service in Mumbai. Apart from the regular tiffin service they also serve Jain
veg tiffins. They also do catering for events and also deal in corporate
catering.
Chadaro
in Mumbai is rapidly increasing its customer base. One of thier advantage is
that apart from delivering tiffins to corporates and catering for events,
conferences and party orders they are also in Lunch Boxes delivery and also
breakfast delivery in schools and colleges.
It
will be interesting to see that how these Dabba fights take shape in the
future, as this is highly unstructured market.
Till
then happy reading!
Nice post.Its Really Awesome blog thanks for sharing Good information.
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