It was a chilled winter
morning. My mobile alarm rang at 7:00 am. My hand just came out of my soft
feathery blanket to put my mobile on snooze but it fell from my hand. And than
I realize I cannot afford to lose my phone...because it's not just a phone but
an iphone. And as the
saying goes "If you don't have an iphone, you don't have an iphone."
And immediately I just came out of my blanket to pick up my iphone which was
lying on the floor. It was too late to realize that I was late to catch up for
a meeting scheduled for 10:30 am at Vasai. As I live in the other corner of the
city- seawoods, Navi- Mumbai ( People think it's a village).
But I any how wanted to
attend this client of mine for the renewal of my contract for the PR of his
firm. I was just hoping that my client should postpone the schedule for
the meeting. But I was not that fortunate enough. I started getting ready and
skipped my breakfast. As usual mom was angry on me because skipping the
breakfast had become a regular habit of mine. But I just hurried out of the
house to reach station to catch a train for Vasai. It was not an easy
journey for me as to reach Vasai I have to change two trains. It was
going to be 10:30 and I was half the way. My heart was beating very fast. And I
decided to call my client that it will take me atleast 45 min more to reach the
venue. But this time I guess god was lenient on me and I got a message from my
client that he will be late by an hour. And reading the message I took a deep
breath and thanked god for the same.
I reached Vasai at 11:15 am and took a cab for
the meeting venue. I was damn hungry but had to control my hunger as a halt for
a quick bite would also have made me late. And in PR profession - Where I am
responsible for my clients image management, he would definitely think twice
before giving me a contract if I am not able to handle my own image by being
late. So i chose to be hungry. I reached my destination and to my
surprise I was the first to reach the venue. My client was still 10 min late for
the meeting and I realized that god is not that mean to me as much as I think
he is in my case. Finally my client arrived and the meeting took off. after a
long discussion and negotiation I was able to convince my client for the
renewal of the contract. I thanked Mr. Khurana for the trust on me and the
meeting got done. In the happiness I did not realize that it was 1 pm. I was
very hungry and started to look out for a joint to grab a sumptuous meal. As I
stepped out of the meeting venue I saw a hoarding of "Chadaro Taza
Tazaa" tiffin services with lovely Visual display of dishes that they
serve. This hoarding made my hunger raise more. I was just seeing the services
that they offered and was really amazed reading the hoarding. "Chadaro
Taza Tazaa" tiffin services offers 4 types of thali - Basic, Regular,
Deluxe and Premium which is of two kinds Vegetarian and Jain and starts with a
minimum range of Rs. 45 only. I was shocked to see such a variety.
But than I realised that these visuals are not
going to suffice my hunger and I saw a Wada Pav stall nearby. I thought that since
there is no eating joint that I could spot I have to do away with the Wada Pav which
is one of my favourite snack. I ate two wada Pavs with the green chillies but
the hoarding of chadaro was right in front of me which made me curious to know
more about it. After filling my stomach I took a cab for Vasai station to reach
back home. On the way to station I took started searching more about “Chadaro”
on internet. I was directed to
Chadaro.com by Google Uncle.The chadaro
website was very user friendly and helped me get to know everything about them
in detail - http://chadaro.com/ .
“Chadaro Taza Tazaa” is a brand of Shree
Trikutaa Square Meals (P) Limited. Shree Trikutaa Square Meals (P) Limited was
formed with a dream of offering home cooked quality food for busy professionals
and outstation students in Mumbai and Thane. Shree Trikutaa Square Meals (P)
Limited or STSMPL has a vast knowledge regarding various types of recipes, due
to which the company can meet the requirements of food lovers. The chefs are
multi-talented having a decade of cooking experience, capable of preparing
various dishes, which are rich in taste and aroma. The food items are prepared
under germ-free conditions and all the raw material undergo quality check by our chefs, all the ingredients used during
cooking process have been tested for adulteration. The company cooks only veg
dishes using sunflower oil, all the vegetables are cooked with a view to retain
nutrition and can be consumed by both adults and children.
CHADARO’s emphasis is on Indian ethnic food and
dedication to sustainable development. Additionally the unit would employ
experienced, qualified and trained staff. The company believes in delivering
nutritious meals at the doorstep of customers. We have Tiffin services with
meal plans offering them the ‘Ghar ka Khana’ experience.
Something that really caught my attention was
that Chadaro is against the usage of baking soda, artificial colors, additives,
preservatives and MSGs in the preparation of food. Food is served in disposable
food grade trays with aluminium foils to maintain the food temperature and keep
the freshness intact. Raw food materials are stored in traditional methods to
ensure the flavors and nutritive values. Food is never refrigerated and is
cooked fresh daily. Basic food items provided are dal, sabji, chapattis and
rice, chapattis being handmade in-house. Another eye opener was that the
company has an in – house RO treatment plant which is used for cooking and also
for washing of utensils, to maintain truly sterile environment for food
preparation.
Shree Trikutaa Square Meals (P) Limited has its
kitchen facility located near Vasai (East), a prominent junction that connects
central and western line. The company plans to expand its facilities to
different areas based on demand. The food is prepared to serve corporate food
requirements in Thane and Mumbai.
Chadaro has a dedicated transport facility and trusted delivery
professionals available to deliver food at your place on time, every time.
After reading all this I was really interested
in tasting the food served by “Chadaro”. So I made up my mind that next time
when I visit Vasai I will ensure doing so. I called up the contact number
displayed on their website – 74988 74988. I was impressed that I didn't have to
wait on the line and my call was immediately answered by a gentleman. I was
greeted warmly and was informed that they provide tiffin services to corporates and even home delivery at residences. You can be a one time buyer or also become
a member by taking up the membership scheme.
Seeing my curiosity I was also offered to visit their kitchen facility.
And I grabbed the offer.
I did not imagine this at all that I will fall
in love with the hoarding of “Chadaro Taza Tazaa” so much that I will end up
landing in their kitchen.
As soon as I hang up the call thanking the
gentleman for the details and the invitation. My cab driver turned back saying
that it’s been 10min that we have reached Vasai station and I was busy on call.
I apologised to him and paid him the fare.
By the time I reached home I was dead tired. But
“Chadaro Taza Tazaa” was still taazaa(
Fresh) in my mind. Chadaro Taza Tazaaa's first impression of thier hoarding was so appealing that I couldn't get it out of my mind. After all , First Impression is the last Impression...
Will meet you soon next time elaborating about my
experience at “Chadaro Taza Tazaa”
kitchen plant. You never know may be I will be handling their PR account soon.
Till then Happy Reading!